8 WAYS TO OPTIMIZE YOUR WEBSITE AND IMPROVE YOUR SEO

There are several ways to optimize your website and improve your SEO. But here Visual Tech Group share the experience of SEO and share some important ways to optimize your website and improve SEO

           1.    CONTENT

SEO content writing is the art of writing content for your blog and website. SEO is referred to as Search Engine OptimizationWithout the right SEO content, it will be too hard for the search engine to crawl your web page and will be too difficult to see your website among the top website on search engine results. Before you can write a good SEO content, you must follow the guideline that surrounds it. Writing and Importance of SEO Articles.The main key to internet marketing is writing of SEO articles. SEO simply means Search Engine Optimization. It has become so important in the aspect of web content. As a business owner that has website, it is very important to make your website visible among the numerous website on the first page on search engine list.

         2.  MARKETING 
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine,  including Google, Bing, Yahoo and other search engines.SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user. 
        
       3.    BLOG

When we talk about SEO, very first thing which you need to keep in mind is: We can control on site and off site SEO. Permalink(permanent static hyperlink for website or a blog) plays a great role in search engine ranking of your post. There are few rules which everyone should follow for Blogspot permalinks:

• Keep the number of characters in post title to 50
• Remove Stop words from permalink (Ex: A, an, the)

While writing a blog post, you have an option to edit the permalink. Simply use it to edit your permalink and remove the stop words. A good idea is to just use Keywords in your permalink. While writing blog post, you get option in your right panel to keep it automatic permalink or manual permalink. Simply select manual permalink and edit it according to your wish.When we talk about BlogSpot SEO, post title plays a major role. Blogger post title are usually followed by home page title .

         4.    HTML

Keywords in HTML are words that you are targeting on a web page. They are typically short phrases that represent what the page is about. They are also, hopefully, the words that someone might type into a search engine and find your page. In general, HTML keywords are found whether you intend them to be there or not. Keywords are just text like any other text, and when a search engine views your page, they look at the text and attempt to make a decision regarding what the page is about based on the text it sees.

5.    KEYWORD

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query. Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign.

6.    LINK

Link building is the most important (and challenging) SEO skill. Actually, it’s a culmination of several different skills: you need to master content creation, good fashioned marketing if you want other people to consistently link to your site. There was a brief time in SEO history where you could build thousands of spam links and watch your site climb to the top of the first page. There was a brief time in SEO history where you could build thousands of spam links and watch your site climb to the top of the first page.

7.    DESIGN

Web design may be used to improve your SEO (Search Engine Optimization) by making the website design more content friendly, and by making the coded design more search engine friendly. The website design is able to add a significant SEO drag factor onto a website, and poorly designed websites may be very difficult to fully search engine optimize. Your website loading speed is very important, This means that if you have a particularly heavy item on your website page, then you need to take extra steps to make sure that everything else is as light as possible. Some people think that if they keep the overall design lightweight that it suddenly makes their pages load quicker and more search engine friendly. This is not the case, so keep a look out for heavy page elements.

8.    STRATEGY

SEO is short for "search engine optimization." To have your site optimized for the search engines means to attempt to have top placement in the results pages whenever a specific keyword is typed into the query box. There are many search engine optimization services to choose from, so here are some things to keep in mind when seeking SEO services or developing an SEO strategy of your own.

INTRODUCTION OF BEST SEO KEYS

Some of the professional only know about the techniques of the SEO.  You know how to network and you know how to use display advertising for maximum return on investment. But what happens when you’re told to move your personal branding online?
Coming up with a great-looking website can be easy, but making sure it gets found is more difficult. And if you can’t get found, then you aren’t getting top returns on your investment.
That’s where SEO comes in.
Google, the world’s most dominant search engine, is constantly refining its algorithms and turning the practise of search-engine optimization into a science.
When you optimize your websites for Google’s algorithms, you can improve your search-engine rankings and appear higher on search-engine results pages (SERPs).

With Google’s most recent algorithmic release, Hummingbird, every real-estate agent has to take another look at his website and SEO practices.

Some of the standards remain. You must ensure:

• Optimal site performance
• Advanced keyword research
• Proper URL structure
• Legitimately earned backlinks
• Fluid user experience

Google demands consistently fresh content that solves problems for its users.

1.    QUALITY OVER QUANTITY

With its latest algorithmic updates, Google is punishing SEO practitioners who spend their time stuffing blog posts with keywords.It wants useful, relevant content that helps its users solve their problems.As a real-estate agent, you have to think about your target markets and imagine the questions they’re going to ask when they type a search into Google.

2.    THE COLD HARD FACTS IN SEO

·         SEO - search engine optimization - is the process of moving your website up in the search results. Obviously, the higher your website appears in search engines like Google, the more natural search engine traffic you can acquire for your business. And, statistically, this kind of natural search traffic is generally the most valuable traffic you can get. But you knew all of that already.What you might not already know is that your process for improving your rankings on Google had better make room for a blog on your website.

Here are 4 cold, hard facts about how blogging can improve your SEO results:

SEO is more about your content than anything else

It's a plain-and-simple truth. You need content, and you need lots of it. Google has made vast improvements to their algorithm (how they rank websites). Google had to rely more on "off site" factors to determine the value of your website (links, for example). But since the Panda and Penguin updates, especially, Google is now much smarter and much better at analyzing your website's content than ever before. And they're just going to keep getting better.

Blogging is the most search-engine friendly way to publish your content.

A blog is simply a tool for publishing content quickly and easily. It doesn't matter what kind of content you're publishing -- personal or business -- "blogging" is just shorthand for publishing content.

Social media loves your blog posts.

Blogging was the original social media, and it's true. But more to the point, if you're going to be successful with Social Media Marketing for your business then you need stuff to share. That's exactly why you need a blog. Take a look at your Twitter feed for just the next 15 minutes. Notice how many people are out there sharing content? 90% of those shares are blog posts. This is exactly why you need a blog for your business, so it's easy for your site to get shared. More social sharing means more traffic, which means more prospects, more leads, and more customers for your business.

3.    PENALISED BY GOOGLE

A few years ago it was easy to create short SEO rich articles. A few hundred words scattered with keywords was enough. This is no longer the case. Following the Panda and Penguin updates, content length and quality now play an integral part in how well your content ranks. In terms of length, no certain word count will guarantee better results, but research has shown that longer content often ranks higher. In terms of quality, you need to create content that people actually want to read. If all your content is created specifically to target certain keywords, then Google will eventually penalise you. Make your content as informative and entertaining as possible. Google and visitors will love you for creating this type of content. Here are 5 questions you should ask yourself whenever you consider creating any content:

·         Copying someone else’s content and changing a few words doesn’t make it original.

·         If you create content specifically for the search engines you’ll likely end up creating poor quality content. Although using keywords in your content is important, the readers should always come first.

·         There is a direct correlation between high ranking sites and the use of proper spelling and grammar.

·         There’s no point creating content that doesn’t target your audience. If you’re an authority on a subject, stick to writing about this field.

·         Social sharing is one of the best ways to increase your readership. But for content to be worth sharing it must offer the reader something of true value.

Social marketing is now a key facet of SEO. Google uses social activity to determine how relevant and useful your site is. If you’re currently not utilising social media you need to start. Google released its own social sharing platform Google+ which proves it has a strong interest in social media. Social proof is not only important to the user, it’s important to Google. If you’ve yet to develop a social media strategy, begin by building a presence on the three major social media platforms – Google+, Twitter and Facebook.

4.    IDENTIFYING TRENDING TOPICS

We take a look at the most useful ways to use Google Trends to your advantage for SEO.So we all know that Google Trends is on the top of the pile as far as versatile tools on the market for SEO go. If you had to make a choice and choose only one, this would be it, or it would be in contention, for sure. Google has a voracious appetite for fresh topical content. Google Trends is the single best tool available to develop content ideas that will garner traffic and links. If you haven't been using this tool for SEO purposes.

5.    THE FUTURE OF SEO

The primary goal of the search engines is to make money, and they can’t do that if people avoid their services because their results are perceived as being low-quality. For this reason, the search engines will always be engaged in the process of refining their algorithms to provide the best possible results. Start by making an effort to spend time on the social networking sites you’re active with every day and reach out personally to your followers. By providing consistent, helpful information, you’ll build a following and begin to see an increase in the number of social shares of your work, making any investment here worthwhile in protecting your site against future changes in the world of SEO.